Tópico: Just Do It (2012)

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Just Do It





For one eventful year, Emily James was allowed unprecedented access to film the secretive world of environmental direct action. Two years later, Just Do It – a tale of modern-day outlaws hit the big screen. This is how it happened…

Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. She went over fence, through mud, in daylight and twilight, to capture over 300 hours of footage. That footage was lovingly crafted, moulded, pushed and pulled by Emily and editor James for over a year before the film you see today emerged.

The film is a story of people standing up for what they believe in and making themselves heard. But it was a story that needed to be told without the creative constraints of traditional production models or the editorial control of big investors. And so it was that Just Do It – the totally independent project – was born.

Staying true to its principles, this film has been made possible thanks to the power of the crowd; the generosity of almost 500 crowd funders, an army of over 100 volunteers, a slate of indie film giants, and a handful of foundation grants, all of whom have given generously of their time, and expertise – but we are not done yet.

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