Tópico: A Philips lança linha nova de produtos, entrando no mercado do sexo

[TheJPL]

Lamento a notícia sêr em Inglês, mas acho que ainda não chegou cá à tugalândia.

Thursday, September 11, 2008

London, United Kingdom – Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced the launch of a new category of ‘Relationship Care’ with the introduction in the UK of a range of products designed to enhance couples’ sexual well-being. These products will specifically target a new and previously unaddressed market of consumers in the 35-55 year age group who are open to using intimate accessories. Philips will sell its ‘Intimate Massager’ range in the UK through selected high street retailers i.e. Boots, Selfridges of London and Amazon.co.uk. “Today’s product launch is exciting as Philips enters this new market with a unique offering for consumers’ personal well-being,” says Sheila Struyck, Head of Market-driven Innovation and Category Leader for Relationship Care within Philips’ Consumer Lifestyle sector. “This is an attractive market opportunity that Philips is in a unique position to pursue. We have the expertise in health and well-being, a strong track record in product design, a deep knowledge of consumer marketing, as well as a brand shown to lend credibility and appeal to this product category by addressing our target market in an accessible way.”

The category is being launched following extensive market research. In the UK, research showed that 35% of adults would consider using an intimate accessory with their partner if it were designed for couples rather than being meant for individual use. Furthermore, studies showed these adults would be more likely to try such products if they could buy them through more accessible and – what consumers perceive to be – less embarrassing retail channels.

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